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AIMING FOR EXCELLENCE | E&O Berhad



Eastern & Oriental Berhad named top 10 property developers in Malaysia

It was one of the most important nights for the Malaysia property industry, attended by well over 450 real estate players and experts. The occasion? The Edge Malaysia Top Property Developers Awards (TPDA) 2018, an annual event that entered its 16th instalment this year. The gala dinner was held at the Hilton Hotel Kuala Lumpur with Datuk Raja Kamarul Bahrin Shah Raja Ahmad, the deputy minister of the Housing and Local Government Ministry (KPKT), as the guest of honour.

The highlight of the evening was the naming of the country’s top 10 property developers and Eastern & Oriental Berhad upheld its reputation by making it to the coveted list.

Executive deputy chairman of E&O Group, Datuk Seri Terry Tham, credited the achievement to a number of strategic decisions. In an interview with City & Country, the weekly property pullout of The Edge Malaysia, he revealed that E&O deliberately scaled back on new launches and promotions in anticipation of a prolonged softening of the local property market. Instead, the company focused on marketing just a handful of new projects in the last few years and were thus able to maintain sales and profit figures.

Datuk Seri Terry stressed, however, that this does not mean the company has been resting on its laurels. On the contrary, E&O has been busy planning, conceptualizing and laying the groundwork for new ambitions and innovations, with much of it centred on Phase II of Seri Tanjung Pinang in Penang, an integrated mixed-use development catering to a cross section of income groups. The aim is to create a sustainable, world-class resort destination worthy of global recognition and which will contribute to Penang Vision 2030.

This is in line with E&O’s trademark of developing high-quality properties at enduring value, as reflected in the company’s motto: “Those who know, insist on E&O”. On top of that, the company’s emphasis on customer experience is encapsulated in its approach to luxury hospitality. The E&O brand, he said, was built on a foundation of trust and confidence and boasts the reputation as a reliable and financially-sound and financially-rewarding developer.

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